Wellness

The Southwest is full of wellness options, from luxury spas and treatments to natural products and the newest skin-care trends. Find everything you need to know about your next relaxation and pampering adventure and opportunities.

A man receives a professional facial treatment while lying on a spa treatment bed during a skincare appointment.

Wellness

Southwest skincare shift: why prevention and natural results are trending

BOSW May 8, 2026

Let’s be honest, in the Southwest, skincare tends to become less optional over time. UV exposure, dry desert air and more than 300 days of sunshine a year in places like Phoenix are tough on skin. And, believe it or not, a shift in Southwest skincare priorities is beginning to take shape across the region. […]

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