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JW Marriott Austin launches AI-driven spa experience with Aescape

Wellness

JW Marriott Austin launches AI-driven spa experience with Aescape

JW Marriott Austin has partnered with Aescape, a technology company redefining recovery through artificial intelligence, advanced robotics and real-time body intelligence. The collaboration introduces Austin’s first AI-powered robotic massage experience, available exclusively at Spa by JW.


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A new era of AI-powered wellness in Austin

As wellness continues to evolve, Spa by JW is positioning itself at the forefront of innovation while maintaining its signature sense of calm, elevated hospitality. The debut of Aescape marks a significant moment for Austin’s spa scene, blending advanced technology with the refined experience guests expect from a world-class destination.

Spa by JW has long served as a sanctuary for intentional, personalized treatments. With the introduction of AI-driven massage technology, the spa becomes the first in Austin to offer this level of precision and customization, setting a new benchmark for modern wellness.

Overhead view of a person receiving a robotic massage from AI-powered arms on a spa table at JW Marriott Austin.
Aescape’s robotic arms deliver precise, AI-driven bodywork tailored to each guest’s anatomy during a treatment at Spa by JW Austin. (Photo courtesy of Get Noticed Creative)

What to expect from the Aescape experience

Guests begin their experience in Spa by JW’s serene, design-forward setting before transitioning into their treatment. A proprietary 3D body scan maps each guest’s unique anatomy, allowing the AI-powered system to deliver highly targeted, robotic bodywork.

Each session is fully customizable, with guests able to adjust focus areas, pressure, duration and even ambient music. The system continuously learns and adapts, creating a treatment that evolves with each visit for a deeply personalized experience.

“Spa by JW has always been a place where personalization meets intention,” says Arielle Sturtz, director of Spa by JW Austin. “Introducing Austin’s first AI- and robot-powered massage is a natural extension of our commitment to offering guests the most advanced, luxurious wellness experiences available.”

A growing shift toward intelligent recovery

Person wearing Aescape-branded attire standing near Spa by JW entrance at JW Marriott Austin.
Spa by JW Austin, introduces a new AI-powered massage experience. (Photo courtesy of Get Noticed Creative)

The partnership reflects a broader shift in how travelers approach wellness, with recovery becoming an integral part of daily routines rather than an occasional indulgence.

“We’re incredibly excited to bring Aescape to Austin and partner with JW Marriott to introduce a new standard of recovery,” says Stephanie Sollers, VP of revenue and client success at Aescape. “Recovery is becoming a core expectation in how people travel, train and take care of their bodies.”

Aescape, a Fast Company Innovation by Design award winner, has partnered with leaders across luxury hospitality, professional sports and corporate wellness. Its arrival at Spa by JW Austin places the property at the leading edge of next-generation wellness technology.

Plan your visit

Aescape sessions at Spa by JW Austin begin April 28. Treatments are available in 30- and 60-minute sessions, with pricing starting at $60.

To learn more, visit JW Marriott Austin

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