A new reason to visit Sedona: Hilton Sedona Resort reveals next phase of transformation
Hilton Sedona Resort at Bell Rock is preparing to unveil the next phase of its resort-wide master plan renovations, with several major enhancements set to debut in April 2026. Highlights include a new 15,324-square-foot event lawn with sweeping views of Bell Rock, a fully reimagined 25,000-square-foot eforea Spa and Sedona Athletic Club, an adults-only spa pool complex, and a redesigned lobby featuring a new Marketplace café and retail concept.
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Elevating Sedona’s gateway resort experience
The updates represent the culmination of a multi-million-dollar revitalization project that began in 2023 and builds on the resort’s recently completed guest room renovation. Located at the gateway to Sedona and the closest luxury resort to Bell Rock, Hilton Sedona Resort at Bell Rock continues to evolve as a premier destination for leisure travelers, wellness seekers and corporate groups drawn to the region’s iconic red rock landscape.
New signature event lawn with panoramic Bell Rock views
Officially launching April 1, 2026, the resort’s new 15,324-square-foot event lawn will provide a striking setting for destination weddings, corporate meetings, wellness retreats, product launches and social celebrations. With unobstructed views of Bell Rock, Courthouse Butte and Lee Mountain, the elevated lawn is designed to frame every gathering against Sedona’s legendary red rock scenery.
The new lawn more than doubles the resort’s existing outdoor event space to more than 25,000 square feet and complements over 50,000 square feet of total flexible indoor and outdoor event space. Designed to seamlessly blend indoor and al fresco experiences, the enhancement positions Hilton Sedona Resort at Bell Rock as one of the region’s premier destinations for large-scale and intimate events alike.
Reimagined eforea Spa, wellness and fitness experiences
Hilton Sedona’s 25,000-square-foot eforea Spa and Sedona Athletic Club is undergoing a full renovation, introducing contemporary design elements and elevated spa and wellness offerings tailored to today’s discerning traveler. The reimagined adults-only Spa Pool complex will feature spacious new cabanas, umbrella-shaded chaise lounges and a brand-new Pool Bar serving curated light bites and locally crafted beverages.
During the renovation, nine Curated Spa Suites were added to ensure uninterrupted access to spa services and treatments. Expanded outdoor wellness offerings will include guided yoga, sound baths, poolside meditation and immersive fitness classes, reinforcing the resort’s commitment to holistic, mind-body experiences inspired by Sedona’s natural surroundings.
New Marketplace café and refreshed lobby experience
The resort has also introduced a new 1,025-square-foot Marketplace featuring barista-crafted beverages, gourmet salads, artisanal cheese boards and curated provisions ideal for guests heading out to explore Sedona. The refreshed lobby blends contemporary design with a strong sense of place, creating a warm and elevated arrival experience.
“This latest evolution in our Master Plan Renovations highlights our dedication to creating experiential spaces and immersive experiences that capture the spirit and beauty of Sedona,”says KC Kinsey, General Manager of Hilton Sedona Resort at Bell Rock. “From world-class wellness to extraordinary event settings, we’re redefining what it means to stay, gather and recharge at the gateway to Sedona.”
A continued investment in the guest experience
The upcoming enhancements follow the resort’s late-2024 completion of a multi-million-dollar renovation of all 221 guest rooms, including expanded suite living areas, 60 new Starlight Patios with personal fire bowls and the redesign of the 4,000-square-foot Tequa Ballroom.
Owned by Junson Capital and managed by Hilton, Hilton Sedona Resort at Bell Rock offers two restaurants, two signature pools, a full-service spa, an adjacent 18-hole championship golf course and soon more than 50,000 square feet of flexible event space.
For more information or to make reservations, visit hiltonsedonaresort.com.
