A new entertainment concept blending immersive technology, cinematic attractions and nightlife-inspired production is preparing to debut in Colorado this summer.

Launching June 5 in Lafayette, Immersive Empire is the newest venture from the creators of Bounce Empire, Colorado’s largest inflatable amusement park. But unlike a traditional arcade or family entertainment center, Immersive Empire was designed to feel more like a fully immersive social destination where gaming, technology, hospitality and interactive storytelling collide.

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Located at 1380 S. Public Road, Suite B in Lafayette, the concept combines six technology-driven attractions with robotic concessions, interactive gaming and elevated lounge spaces, creating an experience intended to appeal to families, teens, adults, corporate groups and nightlife audiences alike.

What to expect at Immersive Empire in Colorado

At the heart of the experience are six immersive attractions designed to transport guests into cinematic environments and reactive gameplay experiences.

Motion Madness

Guests step inside a 270-degree immersive motion attraction where synchronized movement and cinematic visuals guide up to eight players through 10 themed adventures. The experience features some of the high-definition immersive technology commonly seen in Asian entertainment markets.

Playbox

This fast-paced interactive throwing arena combines speed, teamwork and competition across nine different games.

Gold Rush Saloon

Inspired by the Wild West, this immersive shootout attraction blends advanced projection mapping and interactive gameplay inside a detailed 1800s-style saloon environment.

Action

Designed as a live-action challenge room, Action combines lights, physical gameplay, speed and teamwork inside a reactive gaming environment.

Mulligan’s Challenge

Inspired by Pebble Beach’s famed Hole 7, the immersive golf simulator gives guests the chance to compete for a $5,000 hole-in-one prize. The experience also includes additional à la carte gameplay modes.

The Dome

Serving as the venue’s visual centerpiece, The Dome features a 42-foot immersive LED environment inspired by large-scale music festival production.

Robotic concessions and interactive technology expand the experience

Immersive Empire also leans heavily into experiential technology beyond the attractions themselves.

Guests can customize treats through a robotic cotton candy machine capable of creating 16 different designs, while a robotic café offers more than 100 specialty beverage combinations. Multiple on-site 3D toy printers will also create customizable keepsakes during visits.

According to Founder and Owner James Hay-Arthur, the concept was inspired by immersive entertainment trends encountered during travels throughout Asia and Europe.

“We set out to design what the future of entertainment could look and feel like,” Hay-Arthur says. “With Immersive Empire, every detail was intentionally crafted to transport guests somewhere unexpected, creating an environment that sparks curiosity and a sense of discovery at every turn.”

Immersive Empire expands the Bounce Empire experience

Thoughtfully integrated into the existing Bounce Empire footprint, Immersive Empire allows guests to move between both entertainment concepts while maintaining separate ticketing and distinct environments.

Visitors can also access Bounce Empire’s adults-oriented amenities, including:

• a 21+ ultra lounge and cocktail bar
• a sports theater with a 128-inch screen
• terrace views overlooking the Flatirons
• seven-star massage pods
• elevated fast-casual dining options

Immersive Empire ticket pricing and opening details

Immersive Empire officially opens June 5, 2026, and will operate daily throughout the summer with late-night hours on Fridays and Saturdays.

General admission is $24 and includes one-time access to:

• Playbox
• Gold Rush Saloon
• Action
• Motion Madness
• Mulligan’s Challenge

Guests under 16 receive two Playbox passes instead of access to Mulligan’s Challenge.

À la carte pricing is also available:

• Playbox and Gold Rush Saloon: $4 per gameplay
• Action and Motion Madness: $8 per gameplay
• Mulligan’s Hole-in-One Challenge: $20 for five balls

Good to know

Immersive Empire is located in Lafayette, Colorado, near Boulder and the Flatirons. To learn more, visit immersiveempire.io