What began as a video posted to TikTok has grown into one of Arizona’s most exciting shopping events. Rodeo Rose Market, the viral, all-women-owned vendor market, recently celebrated one year of community and female entrepreneurship. As for what’s to come next? More shopping, more community.

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Rodeo Rose beginnings

Founded by 23-year-old Trinity Roraback, Rodeo Rose began as an idea of creating a space where girls could come together to swap vintage clothes.​ After posting a TikTok video online wishing for a place where “local thrifters could come together,”​ and inviting others to join in on a clothing swap, everything changed almost overnight. 

The video went viral, and hundreds of women signed up, thousands commented and drew over 800 girls to a parking lot for the first event.

From TikTok to a major Valley event 

The overwhelming support and energy was more than Roraback imagined. The demand for people asking “When’s the next one?” sparked the creation of Rodeo Rose. 

Recognizing a gap in the kind of community she wanted to be part of, Roraback built one herself. She created Rodeo Rose as a space where young entrepreneurs, creatives and lovers of shopping can come together and support one another.

“From sitting in my room making that TikTok to now having a community with hundreds of vendors and thousands of attendees each month, my life has drastically changed, and I feel more empowered and supported than ever,” Roraback says. “The girls I’ve met who have vended, shopped or even just commented something encouraging online have turned into some of my best friends that I get to grow alongside.”

Experiential shopping on a new level

The shoppers

Rodeo Rose’s monthly markets are more than just a place to shop but a place to spend the day. The market has become a real-life place for women of all ages to come together to shop, make friends and start businesses. 

The vendors

For vendors, it’s more than just a market: It’s a launchpad. Rodeo Rose Market offers small businesses a unique opportunity to meet customers face-to-face. Many vendors who started at Rodeo Rose in its early days return every month, not just to sell, but to see each other. 

Roraback shines as a young entrepreneur

While building her empire, Roraback is dedicated to hiring young creatives, partnering with local venues, and amplifying women entrepreneurs. Rodeo Rose’s growing presence and online reach have grown to 15K followers on Instagram. 

“I’ve always believed the growth of Rodeo Rose comes from genuine connection,” Roraback notes. “We don’t pay for ads; everything comes from real support. When people talk about something they love, they light up, and that energy spreads. That’s why our community keeps growing, and why this market has become a place where women feel empowered, comfortable and inspired to put themselves out there.”

Upcoming market

Rodeo Rose North Scottsdale Spring Market

Date: Date: Saturday, April 11, 10 a.m. to 2 p.m.

Location: Venue 8600 – 8600 E. Anderson Dr., Scottsdale.

Guests can expect:

75+ women-owned, small businesses

• Coffee, matcha, dirty soda bar, food trucks and baked goods
• Vintage & boutique clothing
• Live music
• Interactive vendors: tattoos, piercings, photo booth, the new Rodeo Rose Passport and more

Rodeo Rose Passport 

The all-new Rodeo Rose Passport is a personalized, interactive booklet that unlocks special perks for attendees who receive a special stamp at each event during the rest of the 2026 market season.

Takeaways

Attend one of these markets, and you’ll understand the hype immediately. It’s much more than shopping; it’s a place to meet people, support local businesses and feel part of something. Whether you come for vintage, handmade jewelry or the baked goods, there’s something for everyone. 

To learn more, visit rodeorosemarket.com or follow along on Instagram and TikTok @rodeorosemarket.