The same team behind the ingredient-obsessed True Food Kitchen has introduced its brand-new concept True Food Market, with a new location in Scottsdale. The perfect neighborhood destination for tasty, wholesome meals designed to fuel busy lifestyles, True Food Market combines the quality guests have come to expect from True Food Kitchen with the convenience of a casual grab-and-go experience.

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On-the-go chef-curated meals

True Food Market will be part restaurant, part market and entirely delicious. Offering a selection of chef-crafted meals made with the highest quality ingredients, True Food Market caters to those in search of real food that doesn’t sacrifice flavor. Customers have the option of dining in, taking a quick meal home or choosing from a variety of grab-and-go options.

“True Food Market brings the best of True Food Kitchen with our signature focus on real food for real life,” says John Williams, CEO of True Food Kitchen and True Food Market. “We know it’s not always easy finding healthy meals on the go. We created True Food Market to make eating real food easier, empowering people to enjoy wholesome meals every day, no matter how busy life gets.”

Indoor/outdoor spaces for gathering, working and (of course) eating

The 2,800-square-foot True Food Market will serve as a place to gather, eat, and connect. The restaurant’s interior spaces are bright, yet retro, with playful artwork on the walls, making it an ideal space for socializing, working remotely, and dining. An outdoor patio will offer guests the unique experience of peeking into the restaurant through a garage window as they dine al fresco at the outdoor counter or a traditional table.  

New market concept, same True Food flavors

Serving breakfast, lunch and dinner, True Food Market’s menu focuses on air-fried, gluten-free, herb-brined, antibiotic- and hormone-free True Crisp’d Air-Fried Chicken Tenders, found in signature dishes like the mouthwatering Nashville Hot Torpedo Roll, Hot Honey Chicken Biscuit and True Crisp’d Tray.

Other standout items on the menu include the BBQ Ranch Torpedo Roll, Sun-dried Tomato & Pesto Flatbread and the customizable Greens & Grains Chop’d Salad Bowl, a bed of greens, grains, or both, topped with two Chop’d salads, like the Mediterranean Couscous, Thai Mango Tofu, Kale Caesar, or Curry Chicken. View the complete menu here.
 

“The menu has been guided by True Food’s leading standards for high-quality ingredients to create chef-crafted meals that fuel your body without sacrificing taste,” says Matthew Padilla, senior vice president of culinary.

Leveraging local partnerships for high-quality products

Because Phoenix is where True Food Kitchen was founded, Padilla felt strongly about seeking out local partnerships whenever possible. Noble Bread will be featured in the restaurant’s selection of four Torpedo Rolls, Bianco DiNapoli Tomatoes (made by Phoenix chef Chris Bianco) will be used in the flatbread sauces, and two specialty teas by Passport Coffee & Tea will be on the menu.

True Food Market is also partnering with national industry leaders AG1 and mindbodygreen for its smoothies, the all-organic, plant-based Cosmic Bliss for vanilla soft-serve, and Vital Farms pasture-raised, organic eggs for its breakfast tacos and one of its breakfast biscuits. 

Grab-and-go like a pro

For those who need a wholesome, quick snack, True Food Market’s retail space features grab-and-go provisions, including products by local brands like Audrey’s Chia Cookies, Big Marble Organics, Wild Rye Baking Co., Honey Hive Farms and True Nopal Cactus Water. Other purveyors include Hu, Good Culture and Health-Ade Kombucha (also available on tap). These items are featured alongside prepared meals, totes, aprons and cookbooks for purchase. 

 True Food Market details

True Food Market is located at The Edge shopping center at 8980 N. 90th Street, Suite 124 in Scottsdale. The restaurant is open daily and serves an all-day menu from 7 a.m. to 9 p.m.; breakfast is also served from 7 a.m. to 11 a.m. Beverages start at $4, and food ranges from $10-$20. For more information, visit www.thetruefoodmarket.com or call (480) 867-3800. Follow @thetruefoodmarket on Instagram.