Local beauty brand CMYK Cosmetics, renowned for its clean, vegan and inclusive makeup products, announced the launch of its newest collection in collaboration with local reality TV star and social media sensation Lauren Luyendyk (@laurenluyendyk). The ultimate glow-up collection, which launches later this month, is designed to capture the essence of effortless beauty with three new products to get your glow on.
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Besties and bronzer: A shared love of all things beauty
Luyendyk, a beloved public figure known for her authentic personality and impeccable style, is best friends with CMYK’s Co-Founder and fellow local influencer Bella Weems-Lambert (@bellagraceweems), which is how the collaboration organically came about. Luyendyk worked closely with Lambert and the CMYK Cosmetics’ talented team to curate this exciting collection that reflects both of their genuine glowing beauty.
The collection features a flawless bronzer, a radiant highlighter and a shimmery lip gloss, making it a must-have for everyone.
“I’m so excited for you to try my exclusive collection with CMYK,” Luyendyk says. “Your support means the world to me, and I can’t wait for you to experience the clean, vegan and cruelty-free goodness we’ve packed into every product.”
Glow and go products
A contestant on the 22nd season of The Bachelor, Luyendyk resides in the Valley with her family. From sharing motherhood moments to beauty tips, she inspires women to embrace their natural glow in everyday life as a top-tier lifestyle influencer.
Adds Luyendyk, “We worked so hard to create something that delivers that flawless, air-brushed glow we all love. I hope these products help you feel as confident and beautiful as ever all year long. I can’t wait to see how you glow.”
The three products in the glow-up collection include:
- Beyond Bronzer: Ultra-fine vegan, non-toxic, talc-free powder containing plant squalane actives to hydrate skin. Gives an all-over glow-from-within look.
- 24K Highlighter: The ultra-fine powder formula gives warmth, definition and sensual radiance to all skin types and colors. The highlighter accentuates where light bounces off the face.
- Shimmy No Limits Lip Gloss: CMYK’s first shimmering lip gloss gives a natural radiance to lips while moisturizing and plumping with plant collagen and hyaluronic acid.
The new collection will be available exclusively on CMYK Cosmetics’ official website starting October 8, 2024. For more information, visit thinkgoodness.com/pages/cmykxlauren.
“We are incredibly excited to partner with Lauren on this collection,” says Chrissy Weems, CEO of CMYK Cosmetics. “She has brought shimmer to our brand, and we believe this collection will empower our customers to embrace and enhance their natural radiance.”
CMYK details
CMYK Cosmetics is a forward-thinking beauty brand committed to providing high-quality, clean, and smart beauty products. Their mission is to deliver innovative cosmetics that enhance natural beauty while adhering to strict safety and ethical standards.
For more information about CMYK Cosmetics and to stay updated on launch details, visit hinkgoodness.com/pages/cmyk-cosmetics or follow CMYK Cosmetics on social media at @cmyk_cosmetics.